Arsenault designed it around existing health-care data systems, similar to those like The Leapfrog Group, which evaluates hospitals and makes the data available to the public. “Now hospital CEOs are tied to their letter grades,” Arsenault said. “It created accountability. They started measuring things like C-section rates, and once they did, they went down across the board. We were able to blend best practices with systems like that with a really awesome consumer-facing website.”
Arsenault also hopes ATLAS will incentivize addiction treatment centers to adopt best practices that are proven but are not yet in widespread use. When the opioid crisis hit, for example, the medicines proven to reduce death rates and increase retention in treatment were only used in 30% of the treatment facilities. (The number is only slightly higher now, Arsenault said.) With ATLAS, users can see immediately which facilities offer this treatment, and insurance companies can reward those facilities with coverage. Treatment centers, then, may implement these practices to keep up with demand.