Who We Are

You know how they say dogs see the world through their noses? Well, Zach sees the world through streams of data, and gets positively gleeful whenever anyone wonders aloud any question that could be answered with a percentage. Indeed, he earned a graduate degree from Harvard in analyzing the stuff, as well as two other master’s degrees for other things—all of which we had to discover on LinkedIn because he’s just that humble. He’s also had previous careers in music and film (his Netflix recommendations are spot-on), but ultimately his career path is marked by digital breadcrumbs that may hold all the answers in the Universe—or at least the answer to, say, what percentage of moms drive minivans, race in triathlons, and could really use a CBD bath bomb. When he’s not crunching numbers, Zach is usually woodworking, playing chess, or “reading books about information security for fun” (a statement we don’t need a data science degree from Harvard to surmise has never, ever been uttered before). He lives in L.A. with his wife and two small dogs, Tilda and Phyllis.

Brent is the guy you call when your car breaks down in the middle of nowhere. He also runs operations and product development, which is a fancy way of saying he gets stuff done. A Colorado native (and Chris’s cousin), Brent was previously the mind behind merchandising strategy for Molson Coors beer and seltzer—all while secretly cultivating a taste for rare whiskey. When he’s not testing new CBD beverage formulas, managing the scientists, getting his pockets sniffed by the farm’s alpaca, or throwing around words like “nanoactivated” and “bioavailability,” he is most likely on the chairlift, quoting lines to complete strangers from Aspen Extreme.

Chris, a native Coloradan, likes to pass himself off as “a pizza guy.” But what that really means is that he built one of the largest pizza franchises in the world—bringing pizza to cultures where it wasn’t a thing and donating much of the proceeds to good causes along the way. He’ll also tell you he “enjoys the outdoors,” which means he skis gnarly lines from helicopters and summits 22,000-foot peaks in Nepal. (Yes, we find his modesty irritating, too.) He’s now come back to his roots, taking the helm of his family farm in Boulder, Colo. When he’s not working long and weird hours—sometimes with his 2-year-old daughter, Althea, on his lap—he tries hard to grow a beard. Maybe someday he’ll get there.