Hollywood is getting on the CBD love train. As cannabinol—the hemp derivative believed to have body-balancing benefits—gains momentum, stars are not just taking notice, they’re becoming brand ambassadors, CEOs, and more. From Martha Stewart to Nicole Kidman to Megan Rapinoe to John Legend, here are some celebs who swear by the stuff.
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Just last month, the actress was announced as the global brand ambassador and “strategic business partner” for Seratopical, a line of skincare that includes anti-aging face products, foot care formulas, and a soothing roll-on. She told Forbes, “Last year I had an ankle injury and a friend introduced me to topical CBD. I tried it out and felt the benefits immediately. Now is it something I can’t leave the house without.”
We’ve lost count of what act of her career Martha Stewart is on, but whatever number she’s landed on includes CBD. Partnering with CanopyGrowth, the food and home maven launched her own collection of Martha Stewart CBD gummies, soft gels, and oil drops. In a statement that could only come from her, she said, “My wellness gummies closely resemble the French confections, pâte de fruits, rather than the sticky, overly sweet versions you might find elsewhere."
The eldest and most wellness-minded Kardashian, Kourtney joined in on the trend last year when she launched an anti-aging CBD serum in her Poosh line in partnership with Hora Skin Care. She said of the formula, “It literally took us 12 iterations to get the formula right.”
Leave it to the queen of trying anything with a wellness bent to be at the forefront of the CBD movement. She’s recently invested in the beverage brand Cann, a non-alcoholic drink spiked with 2 milligrams of THC plus 4 milligrams of CBD. And she’s not alone. Other investors in the brand include Rebel Wilson, Ruby Rose, Darren Criss, Baron Davis, Tove Lo, Casey Neistat, and Bre-Z.
The singer has signed on as an investor and celebrity advocate for Plus Hemp’s new gummies. While he didn’t go into detail about what exactly he uses the hemp derivative for, he said in a press statement that “I have been a believer in the benefits of CBD for some time.”
In 2016, “The View” host launched a brand named Whoopi and Maya to offer CBD and THC products targeted at relieving menstrual cramps. Unfortunately, after a dispute between Goldberg co-founder Maya Elizabeth, the brand shuttered in early 2020, but we assume her love for all things hemp lives on.
Soccer star Megan Rapinoe believes in the power of CBD to help athletes speed their recovery–so much so, she signed on to be a board member of her twin sister Rachael’s Mendi line, which features products aimed at helping with sports performance. She told the brand in an interview why she wanted to get involved: “[I] had a personal journey with prescription drugs, opiates and sleeping pills and all of that kind of stuff. Not that I ever abused it, but just the regularity with which it’s been handed out for athletes who aren’t sleeping well due to jet lag, sore muscles, hurt or whatever. I just absolutely think that CBD as an alternative can help athletes be the best that they can at their craft.”
The activist and actress has yet another thing to add to her resume: CBD brand ambassador. She signed on with Uncle Bud to be the face of the line’s offerings, including face masks, topical pain relievers, and more. She called the products her “go-to for aches and pains.”
The talk show king has been open about his journey with multiple sclerosis—and the role CBD has played in helping him handle the symptoms, especially his neurological foot pain. His experiences led him to launch his own Montel by Select CBD Capsules.
The actress is an advocate in the space in more ways than one. She has a THC cannabis brand, Forbidden Flowers, she is the face of hemp-based clothing line Drihp, and she told Forbes that she has a CBD line on the way as well.
The actress launched her Happy Dance bath and skincare collection in partnership with Lord Jones in late 2020. She said in a statement, “As a working mom, I turned to CBD skincare as a way to turn down the volume of my life, and CBD products have since become an essential part of my self-care routine.”
The singer and cannabis fan—who happens to be on the advisory board of the National Organization for the Reform of Marijuana Laws—has his own line of full-spectrum hemp-based coffees, tinctures, and balms called Willie’s Remedy. He told the AP, “Hemp isn’t just good for our farmers and our economy, it’s good for our soil, our environment — and our health.”
Rob “Gronk” Gronkowski
The former New England Patriots player has spoken out about his love of CBD. He told CNBC, “My first experience with it—when I was like ‘Whoa, whoa, this stuff works’—was when I jammed my three toes.” So it makes sense that he partnered with CBDMedic to produce a line of topical pain salves.